Business Development Executive, New Delhi

About SEWA Ruaab:

SEWA works with a joint strategy of struggle and development. While the work of rights involves long-term struggle, SEWA also aims to support economic empowerment by addressing the practical need of women for more income-generating work. Members of SEWA have done this time and again by women of a trade group coming together to register for-profit enterprises, where women are Owners, women are managers, and women are beneficiaries. We call these collective social enterprises or सामfू हक उदयोग. SEWA Bharat supports a cohort of 10 grassroots social enterprises, which includes SEWA Ruaab, an artisan producer company based out of New Delhi.

SEWA Ruaab, an artisan’s production company, began out of SEWA in 2009, India’s largest movement of informal women workers when home-based embroidery workers in Delhi and weavers in Bihar sought a solution to the economic and social exploitation that women faced in the garment supply chain. Women in the informal sector face a myriad of problems, such as low wages, sweatshop conditions, and bonded and child labor. Ruaab is owned and run by artisans, providing them with control of their work and their production. Ruaab aims to uplift our artisans through dignified work and provides them with a voice and control over their economic decisions. We also provide connections directly to social services through our connection with SEWA to provide social benefits.

Scope of Work:

At SEWA Ruaab, we’re well aware of the impact we have on artisans across our clusters in India. But we won’t rest until everybody knows. We’re seeking a qualified business development coordinator to extend our reach through expert discovery and exploration of new and untapped business opportunities and relationships. Our ideal candidate will be trusted to dive right in, take the lead, use initiative, and help build our ethical, for-and-by producer artisanal brand. Highly skilled at sales and business operations, this person will drive the sales to achieve our company’s vision.

Tasks and deliverables:

  • 360° marketing analysis and strategizing of the organization.
  • Mapping competitive landscapes and building a business plan, directing Ruaab’s entry into new markets for its silk and other specialty products.
  • Creating business-to-business collaboration for silk products: generating sector-appropriate leads, continuous follow-up, and conversion of leads into tangible outcomes.
  • Growth in B2C via third-party marketplace collaboration and management of already existing ones.
  • B2B client management and business management across all platforms.
  • Analyzing the management system changes required by the organization and pursuing the changes.
  • Guiding towards the preparation of repositories like catalogs, brochures, pots, personalized email content, and blogs.Working on B2B campaigns on social media along with the communications associate.
  • Product pricing that is appropriate in relation to market pricing and product cost.
  • Assisting the CEO wherever necessary.

Skills and qualifications:

  • An MBA or an equivalent master’s degree is preferred.
  • Relevant work experience of 2-3 years.
  • A bachelor’s degree in sales, business, or a related field.
  • Excellent verbal and written communication skills in English and Hindi.
  • Proven experience in developing marketing plans and campaigns
  • Metrics-driven marketing mind with an eye for creativity.
  • Prior sales experience is a must.
  • Proficiency in data analysis, forecasting, and budgeting.
  • Language proficiency.
  • Good interpersonal skills to be able to work cross functionally & with external agencies.

Preferred qualifications

  • Master’s degree is a plus.
  • Proficiency in sales strategy.
  • Willingness and ability to travel.
  • A successful track record in B2B sales and negotiation, preferably in the textile industry.
  • A proven ability to plan and manage resources.


Delhi, with travel up to 10 days a month to micro clusters in different project locations.

Application Process:

Please email your resume and cover letter to [email protected] by July 22nd, 2022, with the subject line “Application for Business Development Executive_Name.”