Senior Communications Associate

Self Employed Women’s Association (SEWA) is a movement to empower women working in the informal economy. SEWA Bharat is part of the national SEWA movement. Established in 1984, it is a national federation of SEWA organizations of women working in the informal economy. SEWA Bharat emerged out of the need to address the SEWA movement’s challenges with geographical expansion and coordination. SEWA Bharat comprises a family of SEWA organizations to further informal women workers’ rights, livelihoods, financial independence, education, health and social security.

Coordinating and executing online and offline events in SEWA Bharat end-to-end from a communications perspective:

• Create, curate and publish original, high-quality content
• Support the Central team and senior leadership in planning and executing offline and virtual events across SEWA Bharat
• Work closely with the digital consultant, Central team and senior leadership to execute digital marketing strategies for increasing SEWA Bharat’s brand awareness
• Actively lead the team’s content management to preserve institutional knowledge and learnings
• Ideate and execute campaign strategies to drive engagement for online and offline events
• Coordinate with SEWA Bharat states, other verticals and field teams to ensure the timely delivery of communication outputs
• Contribute to building the capacity of SEWA Bharat staff in using digital media tools
• Work closely with program coordinators and senior leadership for potential campaigns and partnerships with external parties working in the non-profit, development space
• Support the Communications Team in managing the healthy functioning of SEWA Bharat’s communications assets and tools
• Gauge engagement of events from a campaign perspective
• Work with the events team to release post-event learnings and ensure they reach the targeted stakeholders 

Acting as a point of contact for the Communications Team for collaborations:

• Amplify SEWA Bharat’s work through resource sharing and content dissemination with funders
• Comprehend and simplify research reports for wide dissemination through media channels for the understanding of internal and external audiences
• Identify and strike collaborations with partner organizations, media, and non-profits working in the women empowerment space to promote SEWA Bharat’s work
• Support the Central Team and senior leadership in carrying out PR activities

Taking forward SEWA Bharat’s research and advocacy:

• Assist in increasing the digital presence of SEWA Bharat’s work; Resource sharing and dissemination (related to women’s economic empowerment);
• Comprehend and simplify research reports for wide dissemination through media channels for the understanding of internal and external audiences
• Prepare any communication materials the advocacy team requires to further objectives of liaising with Governments and external stakeholders.

Anchoring all activities on SEWA Bharat’s social media:

• Designing online/offline campaigns keeping all social media channels and target audience in mind
• Planning SEWA Bharat’s quarterly social media calendar and ensuring timely execution and dissemination of relevant information
• Bringing voices of our grassroots members to national and international forums and increasing their reach to an external audience
• Ensure democratization of content making it to social media – ensuring voices of our grassroots members reach an external audience
• Prepare monthly reports of social media engagement and metrics, and use the same projections to optimize content and influence future content decisions

Collection & coordination of grassroots content:

• Coordinate with state teams to collect and organise content
• Tell stories of trade groups, micro-entrepreneurs, and collective social enterprises;
• Maintaining the repository of case studies, photographs, video content etc.
• Strengthening internal channels of communication to reduce the knowledge gap on rights and entitlements at the grassroots level

Any other task as assigned by the supervisor/s:

• Support the Central Team and senior leadership in any other tasks as assigned

The candidate must have:

• Excellent grasp of social media, its application and analytics
• Excellent understanding of graphic design and expert proficiency in using design software like Canva, Adobe InDesign, Adobe Illustrator, etc.
• Excellent communication skills especially written and verbal communication in English and Hindi; fluency in any other regional language will be an added advantage
• Experience with digital campaign creation and organizing
• Familiarity with tech platforms such as Google Suite, Google Analytics, Mailchimp, WordPress etc.
• Strong copy-editing skills 
• Ability to cater to programme and overall communications needs of the organisation
• Experience in creating audio-visual content (building narratives, shooting, video editing on platforms like Adobe Premiere Pro, etc.)
• Knowledge and understanding of the media landscape and how to liaison with the press for public relations

• Minimum requirement of Masters in Communication, Journalism, Mass Media, International Relations, Development Studies, Social Sciences 
• Minimum 4 years prior experience in communications at a think tank/government organisation/civil society organization/other related companies 
• Natural flair for writing
• A knack for grassroots storytelling and experience in working with grassroots communities, with a passion for gender equity
• Willingness to travel to the field extensively
• Ability to handle multiple projects at the same time

New Delhi, with travel to different states as required

INR 65,000 – 70,000 (Negotiable as per experience)

To apply, please mail the following documents with the subject line “Application for Communication Associate” to communication@sewabharat.org and jobs@sewabharat.org. 

Documents required: 

• Your resumé, detailing relevant professional experience and qualifications
• Cover Letter detailing your motivation to apply for the position 
• Portfolio and samples of written and social media work (published or not) in both English and Hindi

Please note that only shortlisted candidates will be contacted. The application deadline is 9th December, 2024, 12pm IST.