Communications & Digital Marketing Associate, SEWA Ruaab

SEWA works with a joint strategy of Struggle and Development. While the work of rights involves long-term struggle, SEWA also aims to support economic empowerment by addressing the practical need of women for more income-generating work. Members of SEWA have done this time and again by women of a trade group coming together to register for-profit enterprises, where Women are Owners, Women are Managers, and Women are Beneficiaries. We call these collective social enterprises.

SEWA Bharat supports a cohort of 10 grassroots social enterprises which includes SEWA Ruaab, an artisan producer company based out of New Delhi. SEWA Ruaab, an artisans’ producer company, began out of SEWA in 2009, India’s largest movement of informal women workers when home-based embroidery workers in Delhi and weavers in Bihar sought a solution to the economic and social exploitation that women faced in the garment supply chain. Women in the informal economy face a myriad of problems, such as low wages, sweatshop conditions, and bonded and child labour. Ruaab is owned and run by artisans, providing them with control of their work and their production. Ruaab aims to uplift our artisans through dignified work, by providing them with a voice and control over their economic decisions. We also provide connections directly to social services through our connection with SEWA to provide social benefits.

SEWA Ruaab has established its presence on various digital platforms (social media, website, Indiamart, etc) for brand building and marketing. The communication associate will support all branding and communication efforts for this collective social enterprise to increase the visibility of their work, eventually leading to sales opportunities. SEWA Ruaab is seeking a creative and data-driven Communication and Digital Marketing Associate to join our team. In this role, you will be responsible for developing and executing marketing strategies, managing social media channels, creating content and collateral, and analyzing performance data to optimize results.

Roles and responsibilities will include:

1) Website content for Ruaab

• Manage content on SEWA Ruaab’s website and ensure all other web properties such as
  Indiamart etc. remain up-to-date
• Write product descriptions and other content for the website
• Develop business-oriented messaging for the website, bearing in mind that it has the
  features of a social enterprise. While these entities must make profits, their primary aim
  is achieving social impact, which is the economic empowerment of members

2) Digital marketing for Ruaab’s digital properties: social media, website, and third-party platforms

• Handle social media channels; strategize, design, and execute posts on a regular basis for
  visibility
• Track social media and website analytics for the growth of channels
• Running online advertising campaigns on social media, Google, etc. with initial support
  from mentors

3) Design and develop key communication assets

• Follow the enterprise’s style guidelines to develop assets as required
• Plan and develop online and offline marketing collateral such as report formats,
  letterheads, packaging, etc.
• Commissioning or carrying out projects for product photography and videography as
  required
• Maintain a content repository of communication assets – photos/videos, design assets,
  case studies etc.

4) Build the capacity of grassroots women by conducting regular training sessions and promote peer
learning – cellphone photography, data collection, video recording, storytelling etc.

• Background in social media management
• Good content writing skills in English and Hindi
• Basic design sense and knowledge of any design application/software
• Basic knowledge of digital marketing is preferred but not necessary (SEO, online ads etc.)
• Good communication skills in both English and Hindi

Delhi, with travel upto 10 days a month to micro clusters in different project locations

Please email your resumes and cover letter to [email protected] by April 25th, 2023 with
the subject line – Application for Communications & DM Associate_Name

[email protected]